Bullseye Archery Pvt Ltd. Architect of the sport. Guardian of its rules and competitions. Driving its growth from India to the world.
To make archery a global spectator sport, rooted in the values, discipline, and heritage that Dhanurveda set down millennia ago.
To carry Dhanurvidya to the world — a professional stage for every archer, and a sport every family can watch, play and love.
Conceived in 2012 by Chartered Accountant Niranjan Modi, Bullseye Archery is a brand-new sport built entirely from the ground up. Designed as a unified architecture – covering rules, scoring, officiating, and governance – it is fully copyrighted in India and the USA under Bullseye Archery Pvt Ltd.
Leads commercial strategy for Bullseye Archery, building sponsor, franchise, and broadcast partnerships that fund the sport’s growth.
Co-developer of the format from its earliest days – the questioning voice against which the sport’s rules, scoring, and play were refined.
Asked the hardest question in sport, “why would anyone watch?” – and kept asking until Bullseye Archery was designed around the answer.
The idea is born as India embraces league sport.
Countries where the format is copyright-registered: India and the USA.
Published rules, codes and regulations in force.
Teams contesting the inaugural Amravati Tournament.
Minimum women players in every mixed playing team.
