Niranjan Modi is a Chartered Accountant, author of Untold Truth of Business, and the Founder and primary architect of Bullseye Archery. He developed Bullseye as a proprietary competitive archery format that builds on the precision and skill of traditional archery while introducing greater movement, competitive pressure, and spectator engagement.

He developed the core elements of the Bullseye format, including its competition rules, Shield concept, Moving Bullseye Target, and Bullseye Stand. His vision is to build Bullseye Archery into a platform where archers can turn their talent and performance into professional opportunities, greater visibility, and a pathway to compete at a global level.